2-channel videoinstallation | 16:9 | stereosound | 6’45” and 3’17”
The subject of the project is a state of not articulated but increasing anxiety related to the unpredictableness of internet-platforms developing. Over the last decade, we have gathered as much knowledge as we had gained earlier. We have reached the maximum level of comfort but we still can’t predict our future and forecast possible risks. At the same time, we have to pay for the overpriced comfort – with our data and privacy. Non-transparency of new web-mechanisms of wealth distribution and control (so-called “surveillance capitalism”) results in massive cognitive biases and fragmentary perception with booming conspiracy theories as one of its most radical forms.
This is the state the author defines as “absurd balance”. It refers to the balance of power ready to collapse with serious consequences from any unexpected event.
The project consists of two videos and digital painting on a self-adhesive film – a cheap material used in outdoor advertising and banners. Unsustainable, it covers a city as advertising mould. At the same time, the video acts as a source of the mould – a sharp rise in the speed of internet channels allow for video marketing to increase its presence by 70 percent every year. This process dictates a formal installation arrangement: the video generates content to settle on walls with digital images.
